LENOX, Mass. - PRNewswire -- Strax Technologies Inc. is pleased to announce the signing of a three year global merchandise license agreement with the Jerry Garcia Family Rights Holding LLC. During this period Strax Technologies Inc. will collaborate with the Jerry Garcia Family to create and develop unique ways to shed a brighter light on Jerry Garcia as an accomplished visual artist. Strax will incorporate new and creative social media elements to enhance discovery and sales, host regular gallery events, and develop derivative art products. During the Jerry Garcia Symphonic Celebration featuring Warren Haynes at the Tanglewood Music Center, an introductory event featuring a personal retrospective of the art of Jerry Garcia was on display for fans, featuring pieces that have never before been seen by the public. Strax Technologies will be presenting new collections at select live experiences, spaces and online going forward, fulfilling the mission to make the art of Jerry Garcia accessible to millions of fans worldwide.
"In sharing his artwork, I get to share what his mind was like off of the stage; the kind of things he'd like to do to keep his hands busy. I feel like artwork kept his mind challenged and stimulated," said Trixie Garcia, "So I partnered with these guys so we can get his entire life's work online for people to look at and examine."
"We are proud to represent this project," said Eric Singleton, CEO of Strax Technologies Inc., "Our innovative suite of unique technology and deep understanding of the synergies between fine art and connectivity embedded in our daily lives allows us to open the doors to discovery, understanding, and acquisition of the art of Jerry Garcia like never before."
"This is also a remarkable opportunity to present the art of Jerry Garcia in continents where his fame is associated uniquely to his music," concluded Niccolò Porzio di Camporotondo, Chief Strategy Officer of Strax Technologies Inc., in Valencia, Spain.